eLearning Roadtrip

Alan Greenberg: Blackboard Reboots

I admire and respect Wainhouse Research analyst Alan Greenberg, so was quite interested to read his recent post in which he reflects on changes that Blackboard introduced at this year's Blackboard World. I, too, was impressed with the "new Blackboard" while at Blackboard World this year, and am really looking forward to diving into some of the work we (the PAR team) will be doing with the Blackboard team.

Please refer to Alan's newletter for the complete article and especially for his take on why Blackboard's changes are a big deal.

Here are a few "nuggets" from his post to whet your appetite for more......

Blackboard Reboots @ Blackboard World
Alan D. Greenberg 

In an effort to give institutions and schools more value and greater exposure to its technology sets, Blackboard has completely revamped its product line, now integrating together its product portfolio with a totally new user experience (UX) and a declared focus on learners. All teaching and learning solutions will now include Blackboard’s “base” learning management system (Blackboard Learn) and provide a full-featured online environment with course delivery, synchronous collaboration tools, mobile apps, and integration with and access to content. Technology adoption services are also included.  

A tiered set of solutions are aimed at helping the educational user community address challenges such as retention, student engagement, learning analytics, communications and standards preparedness. There are four higher education teaching and learning solutions, four higher education campus commerce and security solutions, and five K-12 solutions that center on teaching and learning and community engagement. The company is considering adding more solution sets for international markets.

Blackboard also plans to launch a new version of its learning environment that is delivered via the public cloud. Now the company is providing customers a full set of options: self-hosted, hosted in Blackboard’s private cloud, or via the public cloud. Word is this public cloud offering will be fully available sometime this month or in September. Being piloted in the public cloud is Blackboard’s Open Education powered by Blackboard, also announced at Blackboard World. This is a course platform that allows teachers and faculty to run public online courses and/or Massive Open Online Courses (MOOCs).

The company has created a customized learning and analytics offering available to the 259 higher education Internet2 members. The Internet2 NET+ offering will not only provide access to Blackboard’s solutions, but also will include robust analytic and learning outcomes tools, a cloud-based, cross-institutional content repository that supports most competitive LMS’s, and help desk and adoption services. Cornell University; the University of Nebraska — Lincoln; the University of Maryland, Baltimore County; the University of Texas at Arlington; and Virginia Commonwealth University had representatives who guided and shaped the Internet2 NET+ certified solution.

At the core of the offering, which is fully deployable now, is Blackboard’s Learning Insight solution, which is a full-featured online and mobile version of Blackboard Learn LMS and Blackboard Collaborate.

(Ellen's aside: yes, this means that Collaborate works in the browser. NO more Java downloads!)

FOR MORE, click here and scroll down for Alan's full article.

Lines are being drawn...over learning technology standards and specs?

Interesting article in today's Chronicle of Higher Education's Wired Campus about a growing shitstorm around learning technology standards.

Per Jeff Young, author of article in question: "The issue centers around a single line of the 53-page grant guidelines for the program, known officially as the Trade Adjustment Assistance Community College and Career Training Grants Program: “All online and technology-enabled courses developed under this [program] must be compliant with the latest version of SCORM (Sharable Content Object Reference Model).”

So what's the big whiff?

And then I read a little bit further and all became clear: Dr. Rob Abel, IMS Global CEO, is pitching an absolute hiss over this particular requirement. Why? Because his group supports a different standard.

There is a rich and storied pissing match history that has developed between Dr. Abel and the Advanced Distributed Learning Initiative of the US Department of Defense over the past several years, and I am very sorry to see that the stains are going to get all over this exciting new collaboration between the US Departments of ED and Labor. 

A bit of perspective -The federal government made a decision 11 years ago to develop SCORM as a specification to serve as a cost-saving criterion for RFP / vendor selection. ADL/DOD have been the keeper of SCORM on behalf of all the Feds. So it seems to me that the US Dept of Labor is well within their rights to adhere to their own government spec. Especially since the SCORM spec is built upon the standards coming from IMS Global, and other standards bodies, including AICC, IEEE-LTSC, and ARIADNE.

Hats off to Dr. Abel, he has done a great job persuading .edu that the IMS Global is the only standard that really matters. I mean that sincerely. IMS's Common Cartridge helps institutions get better value from LMS vendors and publishers. Even the most technically skilled educators don't want to worry about learning technology standards. The tap dances required to get things to interoperate in the old days of LMS ops were excruciating. Common Cartridge is a good thing, and he should be commended for his leadership on offering a solution to the big audacious higher ed  problem of content distribution and management.

But CCCT is a whole different initiative, one of several federal projects designed to force issues of openness precisely to have the different conversation. Because the IMS conversation only addresses part of the new opportunities. And the CCCT efforts are about tying education to training, jobs and development. Not the other way around.

(inserted note - SCORM dominates in corporate and government and  non-profit learning platform tech as an RFP "checklist" item. IMS dominates in higher ed. They are not mutually exclusive. They are different.)

It is pretty amazing to watch the lines getting drawn. Time to pull up a chair, grab some popcorn and get ready for some great pyrotechnics. 

When Publishers Buy LMS Companies

I'm pleased about Sage Road's recent collaboration with the eLearning Guild on their new "Deep Analysis" Report on the Evolving LMS. You need to be an eLearning Guild member to get a copy of this report; Might I suggest that now is as good a time as any to join if you are not a member. 

The Report is a brief summary of top issues that eLearning practitioners are likely to encounter where LMSs are concerned in the next 18 months. It is not meant to size the LMS market  - or evaluate LMS platforms  - or to identify Moodle Service Providers. It IS meant to give people in the trenches a look at the biggest issues they will mostly likely encounter where LMSs are concerned, to get a head start on planning for how these trends are likely to affect their elearning business.

So, with this in mind, one of the trends we did NOT discuss in the recent LMS report was an observation from the world of educational publishing.  Educational publishers such as Pearson have acquired LMS companies such as eCollege (Pearson acquired eCollege in 2007) and Fronter (acquired by Pearson in 2009) and publishing houses like Thomson's Cengage forge LMS relationships with companies like Angel (now part of Blackboard). 

This week's announcement about Sungard and Epsilen's new partnership is raising a flag on the horizon that eLearning practitioners might want to observe over the next several months - specifically, keeping and eye on what publishers and LMS vendors are doing together related to strategic partnerships and market consolidation.  

Higher education publishers and administrative management systems companies appear to be exerting their influence in the area of higher education learning management services provision. In addition to helping to carve out a new learning resources management niche NOT completely dominated by Blackboard, publisher/LMS partnerships are looking for ways that make it easier to cluster, bundle and (eventually monetize) digital learning content assets, giving publishers a new digital revenue stream.  

eLearning content authors may find that they may be increasingly caught between a rock (commercial publishers who are deconstructing professionally produced content assets and buying LMS companies to help take that content to market in new ways) and a hard place (the user-generated content producers, who are creating "good enough" video, audio and apps that are relatively easy to find and share on the open web).