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April 23, 2011


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Anne Derryberry

Let's not forget game analytics. My first exposure to the power of predictive analytics was with the videogame, America's Army. That started as a recruitment tool of the U.S. Army. But when they realized that the underlying analytics engine had value beyond mission-building in-game, they began to use the tool for post-induction training. The game analytics now help commanders make troop assignments.

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