Beth Davis is Managing Director and Founding Partner of Sage Road Solutions, LLC. She is also the Managing Director of the Predictive Analytics Reporting Framework (www.parframework.org). She has been providing business consulting services to technology companies since 2005. Beth previously served in senior and executive capacities in the software and entertainment media industries, including posts with Adobe Systems, Macromedia, Sega, the Walt Disney Company and Mattel.
While Vice President and General Manager of Macromedia, Inc. Beth had responsibilities for managing all Macromedia tools including Flash, Dreamweaver, Flash Communication Server, Contribute, Authorware and Director, as well as vertical-specific roles managing Higher Education, Students and the Non-Profit markets. She was actively involved in M&A activities at Macromedia including the acquisition of Presidia, (the creators of Macromedia Breeze/Adobe Connect), Allaire (Cold Fusion), and eHelp corporation, the developers of Captivate. She was a major contributor the efforts associated with Macromedia’s acquisition by Adobe Systems, Inc. and continues to provide executive leadership for Adobe’s Platform and Business Processes business units.
Beth’s early career in marketing and technology includes product management and marketing roles at Sega, Knowledge Adventure, Mattel and the Walt Disney Company where she was responsible for managing product lines that include licenses from Barbie Hot Wheels, Marvel Comics, DC Comic, and properties from Steven Spielberg. She is a graduate of Rutgers University and holds an MBA from the Anderson School of business at UCLA. She is a marathon runner and lives with her husband, two girls and their Portuguese Water Dogs, Bo and Mollie in Chapel Hill, North Carolina.