One of the reasons I attend learning technology conferences is that they offer a highly efficient way to scan the horizon for emerging trends likely to affect learning technology adoption. Conferences also provide a chance to see which "idea seeds" took root from among last year's various trends du jour.
In yesterday's summary of reflections from the past several weeks of of higher education, elearning, and learning technology conferences, I made the following observation:
On the commercial front...Pearson intends to own our universe. Adobe has pretty much given up on us. Just about everybody wants to sell us an "analytics solution". Or a mobile app.
I seem to have gotten the attention of the Adobe elearning team. I think I may have hurt their feelings. Understandably. They will tell you that they are the market leader in elearning. There's Captivate. And Connect. And eLearning Suite.
I simply respond by acknowledging that those are fine products. But they are not elearning. Because no matter how much one might believe it to be so...elearning isn't software. eLearning is not a platform, unless one is speaking allegorically. eLearning is something people DO with software. It's a much bigger universe than rapid authoring, web conferencing, and content creation.
The fact that I am saying these words... well...